March Madness!!!!!

I know many of you are not college basketball fans, but I bet many of you have seen something in the media about March Madness. I personally am not a major fan of a specific major college basketball team. However, it is definitely that time of year where I will be watching a bunch of college basketball. The only reason I get so into March Madness is because of all of the media coverage it gets. Everyone is talking about who they have picked to win the big tournament. There are a bunch of people who are even competing in a bracket challenge to see who can predict who will win all of the games. There are a bunch of famous people who are getting into these bracket challenges. There are websites where you can see many of these famous people’s bracket picks. Some of these famous people include, Dick Vitale, LeBron James, and even President Obama.
The media is so engulfed in March Madness, because there is so much potential for great underdog stories. Every year there is a great story to report. This year there has already been one major Cinderella story. This happened when the number 1 rated team in the entire tournament (Kansas) lost to the big underdog UNI. Many people had Kansas to go very deep into the tournament (including the names listed above) and were stunned when they were upset. Another big reason the media loves the college basketball tournament, is because the winning team has to earn the championship. Unlike college football where there is a computer ranking system that decides the National Championship game, college basketball follows an actual tournament. This makes it much more fun for the media and the public to follow and watch. When the tournament is over, you know that the team deserves to be the National Champion. In college football after the National Championship you are sometimes left wondering if the Champion is actually the best team in the land.
I personally think the main reason the media is covering the tournament is for publicity and advertisements. Many websites have places where you can sign up to compete on predicting the brackets. This is a great way for websites to get people to come to their web pages. Once you have signed up to compete in one of these bracket challenges, the website can advertise to the people they get competing.
Overall, the March Madness tournament is a great way for media to get publicity. From people competing, to people reading about the Cinderella stories, the tournament is definitely a media gold mine. It will be very fun to see how the tournament plays out this year and how the media covers it.

Here is another great story of a person predicting the bracket